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Breif
To create a social-first brand video in collaboration with influencer Paris Sophia Wood, promoting the new iFIT x NordicTrack Tour de France fitness bike.
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Solution
We worked closely with Paris to craft a video that stayed true to her personal brand while introducing a premium product in an organic way. We blended lifestyle and fitness without ever feeling overly branded. Sound design and pacing were kept subtle and refined to reflect the product's quality.
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Results
A video that integrated seamlessly into Paris’ feed, while still delivering strong product visibility and brand messaging. Designed for social-first use, it performed as a piece of branded content that didn’t interrupt the scroll — it felt native, not forced.
Let’s Create.
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