NORDICTRACK
x iFIT
Sell a premium product
without the hard sell.
NordicTrack and iFIT needed a social-first brand video to promote the new Tour de France fitness bike — in collaboration with influencer Paris Sophia Wood. The goal: introduce a premium product in a way that felt native to Paris' audience, not like a forced ad read. It had to live on her feed and feel like it belonged there.
Lifestyle-led content
that sells by showing.
We worked closely with Paris to craft a video that stayed true to her personal brand while organically introducing the product. We blended lifestyle and fitness without ever feeling overly branded — shooting on-location in her home setup with a lean crew and lean lighting. Sound design and pacing were kept subtle and refined to reflect the product's premium positioning.
Two films. One seamless shoot.
London, UK
We shot on-location at Paris Sophia Wood's home setup in London — keeping the production lean and the environment authentic. A small core crew with minimal lighting meant we could move fast and capture real moments without disrupting the natural feel of the space.
Let's make something
worth watching.
Senior-led production. Social-first thinking. No fluff.
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