Love, Founder is our dedicated service for founders, creators, and executives, helping you build founder-led brands through organic, social-first content.
Why Founder-Led Marketing?
In today's market, people connect more with individuals than faceless brands. Founder-led marketing leverages your unique voice to build trust and drive growth.
Recent data underscores its effectiveness:
3.2× Higher Success Rate: Startups with active founder-led marketing are 3.2 times more likely to succeed.
47% Higher Engagement: Companies with visible founders experience a 47% increase in engagement across platforms.
40% Faster Deal Closures: Businesses with active founding teams close deals 40% faster.
Founder-led marketing offers a sustainable, authentic alternative to traditional paid marketing.
"Working with Splinter Unit to build out my personal brand completely changed how I communicate with potential clients. The talking-head videos helped me explain what I do — clearly, confidently, and consistently — which has streamlined my sales process massively. Instead of repeating myself on every call, people now come in already warmed up and educated. It’s not just content — it’s an asset that saves time and builds trust before I even speak to them."
- James Green (Founder at Events by James)
Founder Marketing Pitfalls
Most founders do one shoot, post for a few weeks, and then disappear.
We’ve seen it again and again — all the energy at the start, then silence.
It doesn’t work.
That’s why we work differently. We plan for the long haul. We shoot once, but with a strategy designed to stretch across months — building your personal brand steadily, with consistency and purpose.
How We Do It
We help you communicate your message through video — whether it's a scripted direct address, a relaxed social interview, or a talking-head explainer. Together, we determine the best approach for your brand.
We shoot a lot in one day. With a single shoot, we can create up to 40 content assets — short-form videos for social, website, internal use, and more. This means your message stays consistent over time, and you always have something valuable to share, without having to film every month.
It's lean, it's scalable, and it’s designed to work for founders and execs who are short on time but big on ideas.
What if I hate being on camera?
Totally normal. Most of our clients feel that way at the start. Our style is relaxed and conversational — we guide you the whole way. You won’t be reading lines into a void. You’ll just be talking to us, and we’ll take care of the rest.
How much content can we really get from one shoot?
A single day with us can generate 30–40 social-ready video assets. We plan ahead, shoot efficiently, and tailor each clip to work across your platforms — whether it’s LinkedIn, Instagram, or your email list.
Do you help with strategy or just the filming?
We do both. We’ll help shape your message, tone, and content themes before we roll a single frame. This isn’t just about filming — it’s about building a brand people trust.
Can I use this content for both personal and company branding?
Absolutely. In fact, we encourage it. Founder-led content does double duty: it builds your personal credibility and strengthens the brand behind you.
How much does it cost?
Our Love, Founder packages start from £2,530 for a one-day shoot and editing into up to 15 tailored video assets for use across all channels. For more bespoke packages with multiple video assets, including on-going retainer prices, please get in touch using the contact form below or contact us page.
Ready to drive growth with founder-led marketing?
We work with founders, execs, and creators to create lean, long-lasting video content that does the talking for you. Get in touch & we can discuss a best approach.
