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Breif
Remove the repetitive and time-consuming process of answering the same questions during onboarding, and streamline James Green’s sales pipeline by front-loading key info for potential clients.
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Solution
We produced a series of direct-to-camera founder films in a VOGUE style featuring James Green speaking candidly about his approach, what couples can expect, how he runs the business day-to-day, and the kind of clients he works best with. The tone was warm, personal and highly relatable — designed to build trust and filter the right leads quickly.
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Results
The videos now sit front and centre on the Events by James website and are shared with inbound leads. They've reduced time spent on sales calls, helped qualify enquiries faster, and improved lead quality by setting expectations upfront — all while humanising the brand in a competitive space.
Founder-Led Video Sales Funnel for James Green
We produced a full suite of over 25 x cutdowns for James Green, designed around key thematic pillars. Each pillar focused on a specific aspect of his business and approach, forming the foundation of a video-led sales pipeline that replaces repetitive onboarding calls with high-conversion content. This is just 3 of those 25 cutdowns.
Pillar 1: Start with a Coffee
A direct-to-camera introduction capturing James’ personality, ethos, and approach to wedding planning with his first activity of the morning, making a coffee.
Pillar 2: About Me
An inside look at what it’s like to work with James — covering process, communication style, and the level of detail clients can expect from start to finish.
Pillar 3: Process
James gets in to detail about how he runs the show when it comes to planning a wedding with a personal touch.
Pillar 4: My Why
An inside look at why James does what he does and what makes him tick as a wedding planner.
Pillar 5: What Makes Me Different
Is the final pillar and the one that is aimed at converting those couples that are now interested in James, and want to take the next step and get in touch with him.
To view all the films, visit @eventsbyjames
THESE FILMS FEATURED IN
MAIN FILM - 2 MINUTE RUNTIME FOR WEBSITE
DAY IN THE LIFE OF A LUXURY EVENTS PLANNER
We followed James Green across an entire day, documenting the many moving parts of planning a luxury event—from client meetings and venue walk-throughs to design consultations and last-minute problem-solving. Using a mix of handheld and cinematic shots, we created a visually engaging, behind-the-scenes narrative that brought his process to life. The final edit balanced dynamic action with intimate moments, giving viewers an authentic glimpse into the dedication required to deliver a flawless event.
REELS - CUTDOWNS OF THE MAIN FILM
12 x SOCIAL EDITS
Alongside the full film, we produced strategic cutdowns optimized for social media, ensuring maximum engagement. These shorter edits were designed for organic reach and boosted ads, delivering high-impact storytelling in a format suited to different platforms.