Frame by Frame: First Edition Weekly Video Roundup
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Behind the scenes of Louis Vuitton’s latest show with J-Hope & Video marketing insights and trends to inspire your next campaign from creator QMike
Capturing Paris: Louis Vuitton’s Show-Stopping Video Marketing with J-Hope & QMike
Luxury meets innovation in the lead-up to Louis Vuitton’s latest collection unveiling, crafted by Pharrell and Nigo. In a visually stunning teaser, House Ambassador J-Hope guides us through some key pieces for the LV show, giving fans an intimate glimpse into his wardrobe & style. The short film masterfully balances storytelling with product focus. Head over to the LV Instagram to view the reel.
Influencer Spotlight: This campaign’s true magic lies in the hands of filmmaker and influencer QMIKE. Known for his precision editing and high-energy style, his work here pushes boundaries:
Match Cuts: Seamless transitions center the LV bag while transforming the background around Parisian streets.
Social-First Focus: Quick cuts, dynamic pacing, and bold angles make the video impossible to scroll past.
QMIKE’s Techniques: His ability to merge cinematic storytelling with social-friendly pacing has made him a go-to for brands like Gucci and Prada. Check out his Instagram @qmike for more inspiration—your next video campaign might just thank you for it.
Insights & Trends:
The Power of Teasers: Short-form video campaigns like this drive pre-launch excitement, ensuring the audience is emotionally invested before the main runway show.
Editing as an Art Form: Technique-driven edits (match cuts, fast transitions) enhance shareability, capturing viewers in the first 3 seconds—a must for platforms like Instagram and TikTok.
Influencer Partnerships: Collaborations with artists like J-Hope & creators like QMIKE offer brands access to wider audiences and cutting-edge creativity.
Trend to Watch: Expect more luxury brands to lean into social-first video storytelling, where creators are given the freedom to express themselves through storytelling and content creation.
That’s it for this week’s Frame by Frame! Keep an eye out for fresh inspiration next Monday.
Until next week,
Elliot Jackson
Founder ~ Splinter Unit Films
