The Subscription Model for Ongoing Video Content
In today's fast-paced digital world, creating a single standout video is no longer enough to engage audiences and grow your brand. Brands need a steady stream of content that keeps them top-of-mind across multiple platforms. That's why Splinter Unit Films is excited to introduce a new approach to video production: a subscription model for ongoing content.
With our subscription model, businesses can now produce high-quality, consistent video content at a predictable monthly cost. Whether you're a startup, small or large business, ongoing video production is the key to staying relevant and building lasting relationships with your audience.
Why Choose a Video Production Subscription?
Traditional video production often involves a large upfront investment for a single project. While this can yield fantastic results, many businesses struggle to maintain consistent content output afterward. With a subscription model, you can plan for regular video releases, ensuring your brand has fresh content throughout the year. Here's why it's a game-changer:
1. Consistency in Content
Stay Top-of-Mind, Year-Round
The key to successful marketing is consistency. With a subscription model, you get a steady flow of content to fuel your marketing campaigns. From social media posts to explainer videos and monthly updates, you’ll have fresh material at your disposal, helping you stay relevant and engage your audience continuously.
2. Cost-Effective & Predictable Budgeting
Plan Your Content Strategy Without Surprises
The subscription model allows you to spread the cost of video production over a set period, making it easier to budget for your marketing. Instead of large one-off fees, you'll have a predictable monthly or quarterly cost, giving you greater control over your marketing spend.
3. Scalable Production for Growing Needs
Tailored Content for Every Stage of Your Growth
Whether you're just starting out or scaling up, a video production subscription adapts to your needs. As your business grows, your content needs may evolve—from a few short videos per month to a full-fledged video series. Our model allows you to scale production effortlessly, ensuring you always have the right amount of content.
How the Subscription Model Works at Splinter Unit Films
We’ve designed our subscription model to be flexible, affordable, and focused on delivering results. Here’s how it works:
1. Tailored Packages for Your Business
We offer various subscription tiers depending on your content needs, whether it's monthly product updates, event coverage, educational videos, or social media video content. You can choose the package that best suits your marketing goals, and we'll create a customised content plan to match.
2. Flexible Video Output
Our subscription model offers the flexibility to produce a variety of video types throughout the subscription period:
Short-form social media videos (Reels, TikToks, LinkedIn content)
Product demos or tutorials
Explainer videos for websites and sales funnels
Brand storytelling series
Client testimonials or case studies
Event recaps or live streaming options
You have the option to adjust the content mix each month to align with your marketing objectives.
3. Consistent Collaboration
You’ll work with the same team of filmmakers, editors, and strategists throughout your subscription, ensuring continuity in style and approach. This helps maintain your brand’s identity while allowing for creative experimentation within a cohesive framework.
Subscription Model Benefits for Different Industries
1. Startups & B2B Companies
Grow Your Brand with Consistent, Impactful Content
Startups and B2B brands need content that builds authority and trust over time. With regular video production, you can tell your brand’s story in stages, educate potential customers, and highlight your innovations. Subscription packages allow startups to access professional video services without the need for large, unpredictable expenditures.
2. Food & Hospitality
Engage Audiences with Fresh, Tempting Visuals
For restaurants, cafes, and food brands, visual appeal is everything. Whether you’re launching a new menu, promoting an event, or showcasing your sustainability efforts, having a monthly stream of high-quality video content is crucial. Subscription video services help you continually attract customers with delicious, shareable videos that enhance your brand’s appeal.
3. E-Commerce & Retail
Keep Your Products in the Spotlight
In the e-commerce space, new products are launched frequently, and trends change fast. A subscription model ensures you’re never short on content to feature new arrivals, create product explainer videos, and run promotions. The ability to consistently produce new content can help boost conversions and keep your brand ahead of the competition.
The Content Subscription Process
1. Consultation & Planning
Setting Your Video Strategy
We start by getting to know your business, brand, and content goals. Based on this, we create a strategic content calendar, mapping out the video deliverables for the subscription period.
2. Monthly or Quarterly Production
Consistent Content Creation
Each month (or quarter), we film and edit the agreed number of videos, tailoring each production to your marketing needs. Whether you need short-form videos for social media, tutorials, or in-depth storytelling pieces, we’ve got you covered.
3. Regular Delivery
Always Fresh, Always On Time
Your videos are delivered on a regular schedule, ready to be published across your platforms. This ensures you maintain a consistent digital presence without the stress of managing ongoing productions.
Why Choose Splinter Unit Films?
Customisable Packages: Tailored to your industry and content needs.
Subscriptions from £1,200 p/m: That’s 30% more cost effective than one-off projects.
Cost-Effective: Spread out the cost over time, making video production more accessible.
Consistent Quality: Work with the same creative team throughout your subscription for cohesive branding.
Flexible Output: Adjust your content needs as your business grows.
Ready to create ongoing, high-quality video content that keeps your brand ahead?
