BRUGAL
RUM
A luxury spirit that
doesn't feel like an ad.
Thirst Agency needed a premium, social-first campaign for Brugal Rum to support a global paid ads rollout. The goal was to position Maestro Reserva as a modern luxury spirit through lifestyle-led storytelling that felt native to social — not like a traditional drinks ad. It had to work across markets, formats, and platforms.
Three worlds from
a single location.
We designed a single-day, multi-environment shoot that captured the product across three distinct lifestyle settings — living room, kitchen, and bar. We brought in Josh Hines directing, Will Gething as DoP, and James Green to elevate the set design. Clean, high-end visuals with a social-first mindset. Fast, intentional coverage cut into multiple formats for performance marketing, while maintaining a premium feel throughout.
Three moments. One location.
From the shoot.
London, UK
We designed and dressed a single London location to function as three distinct environments — living room, kitchen, and bar — maximising output from a one-day shoot. Production design by James Green transformed each setup, while outfit and lighting changes created clear visual separation between scenes.
Splinter were a fantastic partner to work with delivering high-quality output at great value, with a responsive and collaborative team throughout. The shoot ran seamlessly, we captured everything we needed, and both our team and the client were genuinely delighted with the final assets.
Let's make something
worth watching.
Senior-led production. Social-first thinking.
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