BRUGAL
RUM
A luxury spirit that
doesn't feel like an ad.
Thirst Agency needed a premium, social-first campaign for Brugal Rum to support a global paid ads rollout. The goal was to position Maestro Reserva as a modern luxury spirit through lifestyle-led storytelling that felt native to social — not like a traditional drinks ad. It had to work across markets, formats, and platforms.
Three worlds from
a single location.
We designed a single-day, multi-environment shoot that captured the product across three distinct lifestyle settings — living room, kitchen, and bar. We brought in Josh Hines directing, Will Gething as DoP, and James Green to elevate the set design. Clean, high-end visuals with a social-first mindset. Fast, intentional coverage cut into multiple formats for performance marketing, while maintaining a premium feel throughout.
Three moments. One location.
From the shoot.
London, UK
We designed and dressed a single London location to function as three distinct environments — living room, kitchen, and bar — maximising output from a one-day shoot. Production design by James Green transformed each setup, while outfit and lighting changes created clear visual separation between scenes.
Let's make something
worth watching.
Senior-led production. Social-first thinking.
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