SERGE
DENIMES
A jewellery drop built
around London's grit.
Serge DeNimes' Hidden City collection takes its cues from London's landmarks — the architecture, the corners, the textures most people walk past. Founder Oliver Proudlock needed a campaign that matched that energy: raw, cinematic, and rooted in the city itself. The content had to work hard across both paid and organic channels, split across two drops with distinct looks and locations.
High-impact films with
a 35mm feel.
We shot a full day across London with model and chef Chuck Junior, leaning into the filmic 35mm aesthetic Oliver is known for championing. Each drop got a hero film and two teaser edits to build anticipation before the main release. On top of that, we compiled 30 individual product shots designed for variation edits — giving the brand a deep library of assets to rotate through paid campaigns and extend reach over time.
Two drops. One day. Six films.
Proper legend. The video looks so f**king good, can't wait to get this one out!!
Hatton Garden, London
We shot the entire campaign in and around Serge DeNimes' HQ in Hatton Garden — a lean crew keeping things fast and flexible. Stills photography from Adam Fussell ran alongside video to give the brand a full suite of static assets for paid and organic use.
Let's make something
worth watching.
Senior-led production. Social-first thinking. No fluff.
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