TORY
BURCH
A bag launch built
for the feed.
Tory Burch needed a 20–30 second influencer-led social video to spotlight their latest bag — something that felt bold, fashion-forward, and built specifically for Instagram. Not a traditional product ad. A piece of content that stopped the scroll and let the product sell itself through energy, movement, and attitude.
Sound design over music.
City energy over studio polish.
We partnered with influencer Yashita Chandrashekhar to craft a fast-paced, high-energy film set in the heart of London. The edit mirrored the rhythm of city life — driven by sharp sound design instead of music. A strong hook opened the video: the bag hits the pavement, followed by a seamless transition into editorial-style cutaways and movement-driven shots that kept attention locked.
One reel. 850K views.
The team at Splinter Unit brought an incredible energy to the shoot. From the initial concept through to the final edit, every detail was considered. The reel exceeded all expectations — the pacing, the sound design, the way the product was woven into the narrative — it all just worked. I'd absolutely collaborate with them again.
City of London, UK
A lean crew shot across central London locations in a single day, partnering with influencer Yashita Chandrashekhar. Fast turnaround. Maximum impact. Built for on-going content delivery at speed.
Let's make something
worth watching.
Senior-led production. Social-first thinking. No fluff.
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