RUM
AMSTERDAM
Clothing that lives
outside the lookbook.
Marlies, founder of RUM Amsterdam, wanted something her audience hadn't seen from the brand — a campaign that showed their A/W 2025 collection in motion, in real life, worn by real people doing real things. Not a lookbook. Not a studio shoot. A series of films that felt like peering into someone's weekend.
Lifestyle films disguised
as fashion content.
We proposed three "Day in the Life" narrative films — each set in a different moment of the day — morning, afternoon, evening. Every outfit change happens naturally within the story. The result: content that works as both brand film and social-first vertical asset, giving RUM maximum mileage from a two-day shoot.
Three chapters. One weekend.
Splinter Unit Films has consistently delivered engaging films for our campaigns. Their attention to detail and dedication to excellence makes them an absolute pleasure to work with. Both Elliot and Will showed incredible professionalism, and made everyone feel comfortable on set — which ultimately had a positive effect on the final product.
Amsterdam, NL
We flew a core crew to Amsterdam and partnered with RUM's in-house stylist and creative director Courtney Mardon, local runners, and models from MOXIE Agency. Lean crew. Maximum output.
Let's make something
worth watching.
Senior-led production. Social-first thinking.
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