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Breif
Marlies, founder and owner of RUM Clothing Amsterdam, reached out to us to ask for a fashion film showing the new A/W 2025 collection at RUM Amsterdam.
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Solution
Splinter Unit Films put together a proposal for a series of A/W collection Look book films disguised as “Day in the Life Lifestyle” films. Based on insights in to RUM’s current community, this was decided to be the most effective approach to capture the RUM community.
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Results
Online clothing sales increased by 34%
“Working creatively with Splinter Unit Films allowed us to turn what would have been an standard fashion editorial shoot for our A/W collection in to a series of films which stand strong as powerful assets for our socials and to our community.”
CHAPTER ONE
FROM AMSTERDAM, WITH LOVE
CHAPTER TWO
BEAUTY ADORNS THE PERSON
CHAPTER THREE
GOOD KNOWS NO TIME
SHOT ON LOCATION IN
AMSTERDAM, NL
Splinter Unit Films flew a core team out to Amsterdam, and utilised in-house RUM stylist and creative director, Courtney Mardon. As well as using runners based in Amsterdam to help run the production. We also used local models from MOXIE Agency to model the outfits throughout the films.
