We were brought in the founder at Daisy Green Collection, Prue Freeman to create a social-first campaign showcasing their new Daisy Green menu launch — capturing the warmth, energy, and laid-back Aussie spirit that defines the brand, while driving bookings and footfall through video.

We developed a suite of high-performing social edits built around authentic moments with the founder, head chef and the new menu. Filmed across a single day at Bondi Green, our approach focused on punchy light, vibrant food styling, and dynamic handheld camera movement to mirror the energy of the venue. Each asset was optimised for Instagram Reels and Meta Ads, with distinct hooks designed to drive watch time and conversions.

The campaign is currently in post-production, with final assets set to roll out across Daisy Green’s social and paid channels later this season. Early cuts have already been shortlisted for upcoming menu launches and brand-wide usage, with the content designed to drive long-term engagement and bookings across the group.