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Breif
A 26 winter–spring campaign for MessyWeekend’s new sports sunglasses range — built to showcase performance, style, and movement.
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Solution
Splinter Unit Films developed a concept for a series of short, social-first films to promote the new range through a storytelling lens — following a real London runner in a “Day in the Life” format.
Shot in a documentary-narrative style, the films highlight the sunglasses in action — embedded naturally into the runner’s daily routine, with an emphasis on movement, lifestyle, and authenticity.
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Results
The film captured the essence of London’s winter-to-spring transition, with carefully chosen locations that highlighted the functionality and style of the sunglasses in diverse conditions. The natural lighting and candid moments ensured the product felt seamlessly integrated into the runner’s lifestyle, without interrupting the flow of the narrative.
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